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REACT Customer Research website development

Recently completed project: REACT Customer Research website development

Pink Karoo was approached by one of South Africa’s leading Customer Research and Behaviour Modification Specialists to engage with them on a complete redesign of their official web presence.

We LOVE projects were the slate is clean and we can hopefully open up a dynamic business to new horisons.



Although REACT Customer Research is a well established and respected brand and business in the South African market, an ever expanding geographical and service offering footprint meant that the positioning of their business online needed a proper audit and effective rehaul.

Previous website – shortcomings included:

  • Site was built on a subscription based platform which proved costly
  • Offshore hosting resulted in slow site speed performance
  • Site offered little contemporary functional configuration
  • No Social Media integration
  • Limited SEO provisions
  • Outdated content
  • Inconsistent brand application
  • Copy not optimized for mobile/online performance
  • Responsiveness sub standard


Our approach

After obtaining an in-depth understanding of the long-term future business strategy, we were able to identify  key areas where decided action needed to be taken. This included some of the following:

  • Identifying a suitable platform providing improved functionality and client access
  • Putting in place a local hosting solution to improve site speed and performance
  • Full content audit led to the creation of new, relevant, web friendly copy and content (including content marketing strategy)
  • Reworked information architecture
  • Updated branding created and applied site wide
  • Full Social Media integration
  • Site wide SEO implementation and search engine indexing and submissions
  • Fully responsive design
  • Site security provisions

Click here to view the new REACT Customer Research website>>

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