Please Wait...

  • 3 Crucial Metrics to Measure When You Advertise In 2018

    By Robynne Stastny

    The new opportunities in the digital marketing space are reserved for the nimblest entrants. As leader of a business that relies on generating leads and sales online, your role is to understand the dynamics of the digital space, to generate the maximum possible ROI for your advertising efforts. In 2018,…

    Continue Reading Share
  • 5 Ways to Bootstrap SEO When You’re on a Tight Budget

    By Robynne Stastny

    Getting links and incorporating keywords won’t break the bank. Every business should be implementing SEO strategies in order to improve their website’s search engine rankings. But unfortunately, there are a lot of marketers and small-business owners who are not. Why? Many of them use the “it’s out of my budget”…

    Continue Reading Share
  • The Do’s and Don’ts of Email Etiquette

    By Robynne Stastny

    When the use of email became common in the early 90s, the business world changed. Email now takes up a significant portion of our workday. According to a study by the International Data Corporation (IDC) workers spend 28 percent of their workweek reading and answering email. While we try to…

    Continue Reading Share
  • 3 Things You Can Do to Get Your Customers Gabbing

    By Robynne Stastny

    Word of mouth is right down the street, at the corner of Extra Mile and Hard Work. You might run an online company, but don’t assume that means you can skirt your customer service duties. Offline word-of-mouth can be more powerful — and profitable — than all the Google ads…

    Continue Reading Share
  • How to Turn Your Brand Into One of the Most Recognized in the World

    By Robynne Stastny

    Ask any business operator if she’s happy with her brand identity. Most stakeholders respond with some level of angst over missing brand elements, holes to be filled, next generation overdue, or countless other misfires. Branding means different things to each person. To me, it means credible identity visible to potential customers. Brand evolution ideally…

    Continue Reading Share
  • REACT Customer Research website development

    By admin

    Recently completed project: REACT Customer Research website development Pink Karoo was approached by one of South Africa’s leading Customer Research and Behaviour Modification Specialists to engage with them on a complete redesign of their official web presence. We LOVE projects were the slate is clean and we can hopefully open…

    Continue Reading Share
  • 7 Social Media trends that will dominate 2018

    By Robynne Stastny

    How do you plan on socializing this year? How do you plan on reaching your target audience and who will be socializing with each other? By default, we underestimate how our lives will change in the future.   We tend to think of the next year as ending more or…

    Continue Reading Share