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  • Digital or Physical Business: Which One Is Right for You?

    By Robynne Stastny

    When you are researching business ideas, the question often comes up whether you should start a physical or digital business. Most people think that a physical business is more legitimate somehow. However, when you learn that a digital business is just as legitimate and profitable as a physical business, with…

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  • Advertising futures: Fewer, more relevant ads

    By Robynne Stastny

    It’s hard to imagine a media future that doesn’t involve the delivery of fewer, more relevant ads. However, that’s not what’s happening at the moment. Ad loads are up on TV. Both satellite and terrestrial radio have increased their ad loads. And the explosion in connected digital screens — in…

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  • DIGITAL MARKETING POST-GDPR

    By Robynne Stastny

    WHAT YOU NEED TO KNOW WHEN WILL THE GDPR APPLY TO YOU? LET’S ELABORATE What does established mean? The test is whether the organisation exercises ‘any real and effective activity – even a minimal one’ through ‘stable arrangements’ in the EU. Some examples: A subsidiary or permanent business partner Representative…

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  • What You Can Expect From The Future Of Public Relations

    By Robynne Stastny

    The guiding principle of public relations revolves around the use of news and content to put forth a message about anything — a product, a business, an organization, an endeavor — using just about any effective medium of reach. Through the years, public relations (PR) has taken a lot of…

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  • 3 Mistakes That Will Tank Your Marketing Strategy – And How to Fix Them

    By Robynne Stastny

    Brands are spreading themselves thin, diluting their efforts. Here’s how to avoid that mistake at your business. With so many platforms, channels, audiences and messages to consider, creating a successful marketing strategy can be overwhelming. In fact, the challenges surrounding marketing-strategy development can become so daunting that companies repeat their…

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  • 4 Ways To Better Manage Your Marketing Data

    By Robynne Stastny

    As a data-driven industry, marketing is heavily dependent upon complete, valid and accurate data to guide decisions and resources. As today’s consumers interact with brands through a variety of different touch points, the type of data being received is always changing. This makes it more important than ever for marketers…

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  • 3 ways marketing can become a secret strategic weapon for sales

    By Robynne Stastny

    One of the best definitions of marketing I’ve heard was that marketing exists to be a secret, strategic asset for business development. Whether it’s building brand awareness or developing strategies to accelerate the sales cycle, everything you do in marketing exists to grow your business. The good news (for marketers…

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  • The Role Of Public Relations In Marketing

    By Robynne Stastny

    Many startups make the mistake of not considering public relations in their strategies as they move out of the blustery launch period and start the long grind toward profitability. Public relations, press outreach and earned media coverage don’t stop the week after the launch. It should be part of any…

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