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  • REACT Customer Research website development

    By admin

    Recently completed project: REACT Customer Research website development Pink Karoo was approached by one of South Africa’s leading Customer Research and Behaviour Modification Specialists to engage with them on a complete redesign of their official web presence. We LOVE projects were the slate is clean and we can hopefully open…

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  • 7 Social Media trends that will dominate 2018

    By Robynne Stastny

    How do you plan on socializing this year? How do you plan on reaching your target audience and who will be socializing with each other? By default, we underestimate how our lives will change in the future.   We tend to think of the next year as ending more or…

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  • Effective Email Marketing in 10 simple steps

    By Robynne Stastny

    Are you creating a strong, growing contact database? How about keeping in touch with the contacts you currently have? If you’re not quite sure where your business stands on these two questions, then you may need some help with email marketing.   In this post, we are going to help…

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  • What’s the difference between Content Marketing and Copywriting?

    By Robynne Stastny

    From a traditional marketing standpoint, the answer to the question in the headline above is simple.   Content marketing means creating and sharing valuable free content to attract and convert prospects into customers – and customers into repeat buyers. Copywriting gets a reader to take a specific action. Sometimes that’s…

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  • Seven SEO trends to watch in 2018

    By Robynne Stastny

    It’s time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we’ve seen the very beginnings of 2017 year and which will come into greater prominence in 2018. Here are seven you should be keeping an…

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  • 3 Ways to Reach ‘Generation Z’ this Holiday Season

    By Robynne Stastny

    Did you know that it’s not uncommon for this age group to create fake personas on Facebook and Instagram and save their real profiles for trusted friends? For years, companies have been focused on marketing to millennials, but it’s time they also pay attention to Generation Z. Born between 1995…

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  • Nailing down ads for the holiday season

    By Robynne Stastny

    E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales. Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their…

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