By Robynne Stastny

Search engine optimization (SEO) is a fairly forgiving online marketing discipline. It’s a long-term strategy, so if you make one mistake, you’ll usually have plenty of time to correct it. On top of that, your search rankings are the sum total of hundreds of variables, so you might be able…

By Robynne Stastny

Social media has quickly become an indispensable way for financial advisors to reach new and existing clients in real-time. In fact, Putnam Investments’ 2015 Social Advisor Study found that more than 80% of advisors use social media in their businesses. The share of advisors acquiring new clients through social media…

By Robynne Stastny

The new opportunities in the digital marketing space are reserved for the nimblest entrants. As leader of a business that relies on generating leads and sales online, your role is to understand the dynamics of the digital space, to generate the maximum possible ROI for your advertising efforts. In 2018,…

By Robynne Stastny

Getting links and incorporating keywords won’t break the bank. Every business should be implementing SEO strategies in order to improve their website’s search engine rankings. But unfortunately, there are a lot of marketers and small-business owners who are not. Why? Many of them use the “it’s out of my budget”…

By Robynne Stastny

Do these five things to woo your leads into responding. Pitching has always been a key aspect of building a successful business. You simply cannot do without it in today’s work environment. Given that the average office worker receives 121 emails every day, according to a report by Radicati Group,…

By Robynne Stastny

One of the reasons why most website owners choose to focus on Search Engine Optimization (SEO) as opposed to paid advertising is because of the long term benefits associated with it. However, when businesses need to cut down the amount they are spending, marketing is often the first area to…

By Robynne Stastny

When the use of email became common in the early 90s, the business world changed. Email now takes up a significant portion of our workday. According to a study by the International Data Corporation (IDC) workers spend 28 percent of their workweek reading and answering email. While we try to…

By Robynne Stastny

Word of mouth is right down the street, at the corner of Extra Mile and Hard Work. You might run an online company, but don’t assume that means you can skirt your customer service duties. Offline word-of-mouth can be more powerful — and profitable — than all the Google ads…

By Robynne Stastny

Consumers are three times more likely to view content created by a consumer as authentic and trustworthy. If I like something, I will become the biggest advocate for everyone in my family having one. This comes with mixed feelings for them sometimes, but they ultimately go along with it and…

By Robynne Stastny

Ask any business operator if she’s happy with her brand identity. Most stakeholders respond with some level of angst over missing brand elements, holes to be filled, next generation overdue, or countless other misfires. Branding means different things to each person. To me, it means credible identity visible to potential customers. Brand evolution ideally…